Role of a Professional Manager

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1.a Introduction

This assignment aims at understanding and reinforcing the roles of a professional manager. The approach I have taken in preparing this assignment is to first describe the key concept itself. Then I have given a brief organization background of the firm for which I have considered the case. This is followed by the case in detail.

The sections in this assignment are

1.b Role of a Professional Manager includes




1.b.i Providing purposeful direction to the firm

Generally top-level managers in the firm are involved in this role of setting the mission and objectives for the firm. Middle level and line managers strive to ensure that the employee’s actions are consistent with the firms mission and objectives.

1.b.ii Managing survival and growth

Every firm and the managers must constantly work towards growth to be able to survive in the competitive market. Adapting to market conditions and demands will ensure that the firm is able to cope with changes.

1.b.iii Profit generation

The more output that the manager induce to produce with the same input, the greater will be the profit generated. Profit is the surplus or difference the manager can generate between the value of inputs and outputs.

1.b.iv Meeting the challenge of increasing competition

Competition comes form new or older firms in the same line of business who are evolving their product/service line to constantly keep the customer interested or hooked to its products and services.

1.b.v Managing for innovation

Innovation may involve change in production cycle or in the product itself. Managers need to keep a pulse on customer interests and market trends to be able to innovate and introduce novel ideas into the market.



1.b.vi Building human organization

Investing in identifying, recruiting, training and nurturing the right people with the required talent would go a long way in building human organization. Employees need to be empowered and a sense of belonging needs to be inculcated in them so that they become more productive for the firm.

1.b.vii Retaining talent and inculcating sense of loyalty

To retain talent the manager must provide and ensure that

- The work environment is congenial

- Employees are empowered

- There is job satisfaction

- Recognition awards and rewards for exceptional performance

- Motivation and counseling

- Continuous training and job rotation (where applicable)

- Competitive compensation and benefits

1.b.viii Sustaining leadership effectiveness

To stay effective the manager must know his workforce. Each individual has certain needs and aspirations. The manager must be able to identify the individual and group needs of the subordinates, to be able to work on it. This will help the manager in gathering support and goodwill of the employees and secure his/her leadership position.

1.b.ix Maintaining balance between creativity and conformity

To generate creative ideas is one aspect and to be able to make business sense out of it is all together another paradigm. Many great ideas die due to lack of planned implementation of the idea. Most organizations have different departments for Product development / R&D and sales. While the R&D and development concentrates on what will sell, the Sales department focuses on targets and in recovering investment and generating profits for the firm. While it is good to have creativity, unless they make business sense they should not be pursued in the long run to stay profitable



1.b.x Postponing managerial obsolescence

Managerial obsolescence is a situation when managers become lost in a routine and are no longer able to keep themselves interested in their job profiles. Also obsolescence sets in when managers are not re-trained and offered newer challenges. Many organizations conduct re-orientation programs / workshops for their senior managers in areas identified as requiring development. This helps managers to gather fresh insights into their work and cope with obsolescence.

1.b.xi Meeting the challenge of change

Managers need to be flexible to change. Change in work environment/ location of work/ change in top management/ change in team structures/ change in portfolio/ changes in organization structure/ layoffs, are some of the many kinds of changes that need to be dealt with. Resistance to change is natural, as change requires re-learning and unlearning of existing concepts. Managers must be able to motivate workforce to accept change and be able to come up with the advantages and benefits of change.

1.b.xii Coping with growing technological sophistication

Production and manufacturing process is changing with new innovations and newer technology. Manpower reallocation rather than layoff is an important challenge at the same time maintaining profitability. To accept change it is also important to get employee buy in and acceptance to the change. In early days of computer revolution it was felt that due to the new technology many jobs would become redundant and it would result in mass unemployment. But in reality computers only changed the work profile of employees allowing them to dedicate more time and attention to important critical tasks. Also it gave rise to a new industry and subsidiary industries.

1.b.xiii Coping with growing public criticism and political opposition

There maybe public criticism of a firm’s process, if its operation hinders or harms public convenience or sentiments. The manager has to guard against such situations and look out for potential threats in this area. Political opposition may arise due to policies that are seen as anti establishment, anti poor or anti citizen. An effective manager must be able to ward of such situations by taking necessary corrective action(s) and tackle/explain irrational criticism or opposition.



1.b.xiv Coping with increasing levels of aspirations

Employee aspirations at different levels in the organization may vary. There could be unrealistic aspirations at different levels. This may be due to rapid commercialization and changes in consumer comfort and security needs. Managers must understand the employee psychology and be able to set the expectations right and provide the right kind of benefits to employees to avoid frustration in the workforce.

1.b.xv Maintaining relations with various society segments

The firm exists in an environment consisting of external customers in the form of Government bodies, suppliers, institutions, general public etc. The ideal manager has to be an ambassador of his firm’s ideology and mission. The manager has to be able to contain resentment among society segments to be able to continue in the growth path.





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